ICYMI: Our client for this month is the Caledonian Braves F.C.. The Caledonian Braves FC is a semi-professional Scottish football club currently playing in the Lowland Football League — the fifth tier of the Scottish football system. They opened up ownership stakes to the public, letting fans buy shares from across the world (“Caledonian Braves F.C.”, 2025).
We will be using Instagram, TikTok, and YouTube for the distribution of this new social media content. Instagram will be where we first drop all new player profiles. Anything posted on Instagram will also be posted on the team website on the same day. YouTube and TikTok will drop the public-facing content one day after Instagram and the website. Instagram is the primary drop for this campaign because it has a bigger portion of our target demographics for age. Instagram is also very popular with the demographic for income. Instagram is the best primary choice for emotional content distribution (Media, 2024).
The choice was made, after sorting the research done so far, to keep the Instagram posts social media exclusive for one day, and release the ads, in proper format, the next day on YouTube and TikTok. Social Media posts that are regularly scheduled will be released on the same day. Gameplay from the weekend will still release on Wednesday, and actual game events, such as livestreaming, will drop on the respective day of the game itself.
(This is a work of fiction. An exercise for class. Anyone stumbling upon this should know that it is not real.)
REFERENCESÂ
Caledonian Braves F.C. (2025, August 16). In Wikipedia. https://en.wikipedia.org/wiki/Caledonian_Braves_F.C
Media, S. (2024, July 17). Create Deeper Emotional Connections With Their Audiences. INDIwrap. Retrieved December 2, 2025, from https://www.indirap.com/blog/how-brands-are-using-personalized-video-to-create-deeper-emotional-connections-with-their-audiences
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